Custom Whitepapers

Procurement in the Pilot’s Seat: The 2017 ProcureCon Travel Benchmarking Report

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In the recent past, proving the value of Travel and Meetings to key business stakeholders could be a challenge. Today, the value of Travel and Meetings is well established, and businesses across the spectrum of maturity and industry are embracing the category with confidence. The next step is managing value creation and establishing metrics such as ROI that capture the attention of leaders within the business.

Key topics include:
  • Managing corporate travel & meetings in a global age
  • Procurement’s role in travel sourcing
  • Developing Procurement’s visibility of Travel and Meetings spend through technology

Benchmarking Performance Marketing Adoption within Financial Services Strategies

The fundamental principle of performance-based marketing is that all activities should be tracked, measured, and recorded, and that marketing partners should be rewarded based on their performance. This report benchmarks the extent to which financial services companies are using various channels and highlights performance-oriented partner and affiliate marketing as part of the marketing mix.

Learn how financial services companies are:

  • Expanding their investments in performance-based marketing
  • Driving customer retention through nontraditional programs

The Challenges and Opportunities Facing CDOs in 2017

Featuring the insight of leading CDO's, FIMA's latest report takes a deep dive into the best practices, challenges, and opportunities that are front of mind within the data management community. As data management progresses as a discipline, we are uncovering where the industry is going, and how it's morphing into data management 2.0.

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In-Store Meets Online: Unifying the Retail Customer Experience

New from Future Stores and Kibo Commerce comes the latest research in integrating brick and mortar into a highly sophisticated omnichannel strategy. Get your copy to discover:

- The latest in-store technologies
- Seamlessly integrating customer data
- Fulfillment options that your customers want

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5 Key Strategies for Developing Enterprise Data Governance

The latest from FIMA in partnership with Informatica, this report outlines the keys to drawing a blueprint for an effective enterprise data governance practice. 

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Updating Engagment Strategies for a Changing Healthcare Market

With the importance of each decision maker engagement increased as a result of consolidated buying power in the healthcare market, getting the right shareable assets to support new opportunities is a critical part of a successful sales and marketing dynamic. In this report, produced with elandas, you'll discover three surprising integrations that can support a stronger approach to engagement while minimizing turnaround time. Read the latest on:

-Overcoming information gaps to better enable sales
-The impact of integrated healthcare networks on strategy
-Producing custom assets to support new opportunities

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