How Retailers are Meeting Consumer Demands for Mobile
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This report is based on the results of an on-site survey delivered to leading industry professionals attending the Mobile Shopping Summit in October 2016. The research identifies opportunities for retailers to increase customer loyalty, and build mobile strategies that will enable their success, including:
Personalizing the mobile experience using customer data
Improving customer relationships with push notifications
Enabling targeted marketing for mobile shoppers
Increasing customer engagement and lifetime value
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